I will never read a web magazine that assumes that since I'm a man, then "Babes in bikinis" and "Games" are two of the things I'm most interested in, and that my "Essentials" are "Sexy Video of the Day" and "Will She Sizzle in Bed". So I should probably never have been in Netscape Men's in the first place.
Testosterone aside, these articles reduce the use value of links to nil. In "Is She Cheating", a hopeless piece (if you need this kind of advice, you should be seriously concerned that she's looking for options), the computer program searches for key words, and inserts links to ads. In the same paragraph, the word phone appears twice, and both are links to listings of cheap telephone carriers. And as you ponder if your woman dresses up for other than you, the word outfits is a link to fashion shops.
Hello? After two clicks, I will never ever again follow any of these links.
Stupid site, stupid writing, stupid linking. That's my suggestion for a tagline for Netscape Men's.
<< Previously in Surftrail:
web history
Next: >>
time management for professors