black and white

Fashion brand Abercrombie and Fitch's website is in black and white throughout.

Abercrombie & Fitch

While color print is expensive, color is free on computers. Many web sites could take advantage of this and use more color.

Fashion sites, on the other hand use a lot of color. And the tend to look rather similar. Abercrombie and Fitch is able to really stand out by using this no-color approach. It works especially well since they have quite a conservative look overall.

The music, on the other hand, sounds a bit pink. It clashes with the design in my view.

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